Metric.vendor
Who measured the value, named with a string the exchange publishes to buyers. When the exchange measured it itself, the convention is the string EXCHANGE.
Field facts
- Path
imp.metric.vendor- Object
- Metric
- Type
- string
- Requirement
- Recommended
- Added
- OpenRTB 2.5
- Spec section
- 3.2.5
How it is used
Buyers weight third-party measurement differently from the seller's own numbers, so naming the vendor is recommended even though it is optional.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"imp": [
{
"metric": [
{
"vendor": "EXCHANGE"
}
]
}
]
}Version history
Added in OpenRTB 2.5, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.5 to 2.6-202606 | string | Recommended | No |