Device.macsha1

The device's MAC address hashed with SHA1. Added in OpenRTB 2.2 and deprecated in 2.6 (2.6-202204).

Deprecated since 2.6-202204stringOptionalSince 2.2

Field facts

Path
device.macsha1
Object
Device
Type
string
Requirement
Optional
Added
OpenRTB 2.2
Deprecated
OpenRTB 2.6-202204
Spec section
3.2.18

How it is used

Current mobile platforms hide the real MAC address from apps, so the field has no meaningful source. Use device.ifa.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "device": {
    "macsha1": "0000000000000000000000000000000000000000"
  }
}

Common mistakes

  • Still sending it on 2.6 traffic. The validator reports it as deprecated.

Version history

Added in OpenRTB 2.2, deprecated in 2.6-202204, and present in the latest snapshot. The table shows how each version's spec text types the field.

VersionsType in the specRequiredDeprecated
2.2stringNoNo
2.3 to 2.3.1stringNoNo
2.4stringNoNo
2.5stringNoNo
2.6-202210 to 2.6-202606stringNoYes

Versioned rules that name this field

Related fields

Other Device fields